Why Your Small Business Needs SEO? Here Are 5 Reasons [2018]
Why Your Small Business Needs SEO? Here Are 5 Reasons [2018]
Why Your Small Business Needs SEO? Here Are 5 Reasons [2018]
Search Engine Optimization (SEO) has been a buzzword in the digital marketing community and for small businesses with an online presence for the last couple of years. In order to maximize your organic (unpaid) search results SEO is the best way to go. Google search has been at its all-time high in recent years and with no sign of slowing down. Google has over 2 trillion searches in a single year! For this matter, small businesses have to make more of an effort to put themselves at the top of each search page, this is where SEO will maximize your return on investment (ROI).
For those that are looking in to learn the basics of Search Engine Optimization (SEO), here is a quick list of 5 reasons your small business can take advantage of utilizing SEO best practices.
Increased Reach
Now when sitting on the high spots on search engine results, the wider your audience will be. The reality is that the majority of people will only opt into one of the five results that they see on the first search page.
As a result of implementing techniques, your listing will rise up higher in the google ranking and possibly land a top spot where now your audience will become wider and increase click-through rate and converting for your business.
Brand Credibility And Awareness
If you look closely the next time you make a search on Google, the top results will be “paid ads”. These are the ads section where users can pay for their listings to be on top of the main organic (unpaid) rankings.
Studies show that most users will skip the paid ads section and go directly to main rankings. The important factor is that while paying for ads will place you at the very top of a searched term, investing in SEO will help you index for competitive keywords, thus increasing your small businesses credibility, something that paid ads cannot reproduce.
Aside from credibility, good SEO will give your small business a pre-established trust when customers interact with your website because you have made it to the top rankings organically.
Looking for other ways to build your brand credibility and awareness? Check out “4 Mistakes You May Be Committing to Your Instagram Marketing Campaign”
Better Conversion Potential
Implementing search engine optimization best practices gives your website the potential to increase its conversion rates. Keyword Analysis is needed in order to find those exact keywords your customers search your small business under. These specific keywords will now have to be placed around your website in order to place you further up the Google rankings. Once this is done, the rate at which you are converting to a sale, call, or other forms of contact will start to improve.
SEO Can Provide Amazing ROI
Investing in marketing can be a tough decision especially when it comes down to small businesses, but SEO will be superior in providing the best return on investment (ROI) long term.
Once you make it to that top spot it is likely that your small business will stay they for a long period of time, while also increased conversion on your site bringing in more revenue to your small business proves that SEO is the best marketing ROI of all marketing techniques.
Your Competitors Are Doing It
You must always conduct a competitor analysis report for your industry. This will give you a better view of how your competitors are implementing SEO on to their websites and why they might be ranking higher than you. For the simple fact that your competitors are implementing SEO, this means that you should as well. Your small business has to compete to gain some of all the potential customer that are actively searching for your services online.
Now that you have these 5 reasons as to why your small business should be implementing SEO, take all these into consideration and begin your SEO activity on your website. If you feel overwhelmed, remember you can always contact us to give you a hand or any help.
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