4 Mistakes You May Be Committing in Your Instagram Marketing Campaigns [2018]

Now, we as marketers or business owners cannot depend on a social media platform in order to advertise our services. No longer is Facebook the sole platform for marketing your business online, we have a few big players such as Instagram with Instagram Marketing, Twitter with Twitter Marketing, and Youtube with Youtube Marketing which requires videos.

Personally I find Instagram Marketing to be superior and easier to navigate due to that this platform is an image sharing platform and producing content is much easier and second nature for the majority of us.

If you are new to these platforms or just new to advertising on these platforms, we recommend that you choose one platform and put your energy 100% towards that platform then branch out. We suggest you start with Instagram.

We prefer you start with instagram because it will feel more second nature and you will have less of a problem producing content. With that being said, there are a few things that you will need to keep in mind when putting effort into building an Instagram Marketing Campaign.

In order to have a successful Instagram Marketing Campaign, we have listed 4 mistakes that we see constantly and we are here to save you from committing these in your upcoming campaigns below.

1. No or poor use of description in your bio

We all have to keep in mind that our Instagram bio descriptions are a major factor that defines your brand or business. Make sure that what you are writing in your bio correlates with any products that you are selling and also portrays how you are as a brand or business.

Instagram has now updated their app to let users place hashtags in the bio section. This means one thing: more exposure and more discoverability for all profiles.

One last note, use emojis to stand out and draw attention to your bio if appropriate to your business or brand.

2. Poor resolution of photos

Instagram has become the single most popular social site to post up pictures. Instagram is built on the user generated content which are mainly images. Now, let’s keep in mind that because yes this is a true image sharing platform we have to absolutely ensure that we are posting high resolution pictures.

With high resolution pictures our audience can first of all notice our image clearly and also have the opportunity to engage with the image more. No one likes a poor resolution quality image.

3. All your photos look exactly the same

This is another common mistake that we encounter all the time while auditing Instagram profiles.

Uploading the same content over and over with only result in your audience getting bored. You do not want your audience to get bored!

Keep a consistent theme and organization with pictures that do not look similar.

4. You are posting inconsistently

Instagram Business  profiles provide its users with analytic insights. With analytic insights you can view which days you should post, and which times of the days you should post, plus more. With this information you can maximize your posting to be more consistent and strategic. Give your audience something to engage with consistently and you will see increased engagement moving forward.

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There it is, the 4 mistakes you may be committing on your Instagram Marketing Campaign. Remember this is a list on what you should NOT be doing, do the opposite and you will truly have successful Instagram Marketing campaigns.

If you find yourself struggling with content creation for your Instagram Marketing campaigns or simply want us to optimize and run the campaigns for your brand or business, contact us here.